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Game Fusion is committed to protecting your privacy and handling your personal information in a transparent and lawful manner. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal data when you visit our website or purchase products from us.

This Privacy Policy has been prepared in accordance with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), the Data Protection Act 2018, and other applicable data protection laws.

1. Business Information

Business Name: Game Fusion

Email:
gamefusiongear@gmail.com

Telephone:
+44 7598 324743

If you have any questions about this Privacy Policy or how we process your personal data, please contact us using the details above.

2. Personal Information We Collect

When you use our website, we may collect the following categories of personal data:

Information you provide directly

• Full name

• Billing address

• Shipping address

• Email address

• Telephone number

• Payment details (processed securely by our payment providers)

• Order history

• Communications with customer support

Information collected automatically

When you visit our website, we may automatically collect:

• IP address

• Browser type and version

• Device information

• Operating system

• Website usage information

• Pages viewed

• Date and time of visits

• Referral source

• Cookies and similar technologies

3. How We Use Your Personal Data

We process your personal data for the following purposes:

• Processing and fulfilling customer orders

• Delivering purchased products

• Processing payments

• Providing customer support

• Managing returns and refunds

• Preventing fraud

• Improving our website and services

• Sending service-related communications

• Complying with legal obligations

• Sending marketing communications where you have given consent or where otherwise permitted by law

4. Legal Basis for Processing

Under the UK GDPR and EU GDPR, we rely on one or more of the following lawful bases:

• Performance of a contract

• Compliance with legal obligations

• Legitimate business interests

• Your consent (where required)

Where processing is based on consent, you may withdraw your consent at any time.

5. Payments

We accept payments through:

• PayPal

• Credit and debit cards

Payment information is processed securely by our payment providers. We do not store complete payment card details on our own systems.

Our website uses secure encryption (SSL/TLS) to protect payment transactions.

6. Dropshipping and Third-Party Suppliers

As a dropshipping business, we use third-party suppliers, including:

• Alibaba

• AliExpress

To fulfil your order, we may share information necessary for shipping, including:

• Your name

• Delivery address

• Telephone number (where required)

• Order details

These suppliers process your information only to fulfil your order and provide shipping services.

Some suppliers may be located outside the United Kingdom or European Economic Area (EEA). Where personal data is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place in accordance with applicable data protection laws.

7. Third-Party Service Providers

We may share personal data with trusted service providers who assist in operating our business, including:

• Wix (website hosting and ecommerce platform)

• PayPal

• Payment processors

• Shipping providers

• Alibaba

• AliExpress

• IT service providers

• Customer support providers

• Professional advisers where necessary

• Government or regulatory authorities where required by law

These providers only receive the information necessary to perform their services and are required to protect your data appropriately.

8. Cookies

Our website uses cookies and similar technologies to improve your browsing experience.

Cookies may be used to:

• Keep your shopping cart functioning

• Remember your preferences

• Improve website performance

• Analyse website traffic

• Maintain website security

• Personalise your browsing experience

Some cookies are essential for the website to function properly.

Non-essential cookies will only be placed on your device where required after obtaining your consent through our cookie banner.

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.

9. Marketing Communications

If you subscribe to our mailing list or consent to receive marketing communications, we may send information regarding:

• New products

• Promotions

• Discounts

• Company news

You may unsubscribe at any time by using the unsubscribe link in our emails or by contacting us.

10. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, including legal, tax, accounting, and regulatory requirements.

Typical retention periods include:

• Customer order records: up to 7 years

• Accounting records: as required by applicable law

• Customer service correspondence: as reasonably necessary

• Marketing data: until consent is withdrawn or the data is no longer required

When personal data is no longer needed, it is securely deleted or anonymised.

11. International Data Transfers

Because we use international suppliers and service providers, your personal data may be transferred outside of your Country of residence.

Where such transfers occur, we ensure appropriate safeguards are implemented, which may include:

• Adequacy regulations or adequacy decisions

• Standard Contractual Clauses (SCCs)

• Other lawful transfer mechanisms recognised under applicable data protection laws

12. Your Rights Under GDPR

Depending on your location, you have the following rights:

• Right to be informed

• Right of access

• Right to rectification

• Right to erasure ("Right to be Forgotten")

• Right to restrict processing

• Right to data portability

• Right to object to processing

• Rights relating to automated decision-making and profiling

• Right to withdraw consent where processing is based on consent

To exercise any of these rights, please contact us using the details provided in this Privacy Policy.

We may request proof of identity before responding to your request.

13. Data Security

We take appropriate technical and organisational measures to protect your personal information from:

• Unauthorised access

• Loss

• Misuse

• Disclosure

• Alteration

• Destruction

While we take reasonable precautions, no internet transmission or electronic storage system can be guaranteed to be completely secure.

14. Children's Privacy

Our website is not intended for individuals under the age of 16.

We do not knowingly collect personal information from children. If we become aware that such information has been collected, we will delete it promptly.

15. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites. We encourage you to read their privacy policies before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or services.

Any updates will be posted on this page with a revised effective date.

17. Complaints

If you believe your personal data has been processed unlawfully, we encourage you to contact us first so that we can attempt to resolve your concerns.

You also have the right to lodge a complaint with the relevant data protection supervisory authority in your country of residence.

For individuals in the United Kingdom, the supervisory authority is the Information Commissioner's Office (ICO).

Individuals in the European Union may contact the data protection authority in their Member State.

18. Contact Us

If you have any questions regarding this Privacy Policy or wish to exercise your data protection rights, please contact:

Game Fusion

Email: gamefusiongear@gmail.com

Telephone: +44 7598 324743