Privacy Policy
Effective Date: 27.07.2026
1. Data Controller
Game Fusion is committed to protecting your privacy and handling your personal information in a transparent and secure manner. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our website or purchase products from us.
This Privacy Policy has been prepared in accordance with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), the Data Protection Act 2018, and other applicable privacy laws.
By using our website, you agree to the collection and use of your information as described in this Privacy Policy.Game Fusion is the data controller responsible for your personal information.
Business Name: Game Fusion
Business Address:10 Beechfield
Email: GameFusion@gmail.com
Telephone:+44 7598 324744
If you have any questions regarding this Privacy Policy or your personal data, please contact us using the details above.
2. Information We Collect
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We may collect the following categories of personal information:
Information You Provide
When you place an order or contact us, we may collect:
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Full name
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Billing address
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Shipping address
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Email address
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Telephone number
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Payment details (processed securely by our payment providers)
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Purchase history
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Customer support enquiries
Automatically Collected Information
When you browse our website, we may automatically collect:
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IP address
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Browser type and version
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Device information
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Operating system
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Time zone
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Website usage information
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Pages viewed
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Referring website
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Cookies and similar tracking technologies
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3. How We Use Your Information
We process your personal information to:
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Process and fulfil customer orders
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Arrange shipment of products
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Process payments
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Provide customer support
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Respond to enquiries
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Prevent fraud and unauthorised transactions
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Improve our website and services
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Maintain website security
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Comply with legal obligations
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Send order confirmations and delivery updates
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Send marketing communications where you have given your consent or where otherwise permitted by law
4. Legal Bases for Processing
Under the GDPR, we process personal data on one or more of the following legal bases:
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Performance of a contract
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Compliance with legal obligations
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Legitimate interests, including improving our business, preventing fraud, and securing our website
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Your consent, where required (for example, certain cookies and marketing communications)
You may withdraw your consent at any time where processing is based on consent.
5. Payment Processing
We accept payments through:
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PayPal
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Credit and debit cards
Payment information is processed securely by our payment service providers. We do not store or have access to your full payment card details.
These providers process your personal information in accordance with their own privacy policies and applicable data protection laws.
6. Dropshipping and Order Fulfilment
Game Fusion operates as a dropshipping business.
To fulfil customer orders, we share only the information necessary with our fulfilment suppliers, including:
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Customer name
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Delivery address
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Contact information where required for shipping
Our suppliers may include:
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Alibaba
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AliExpress
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Other trusted logistics and fulfilment partners
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These suppliers process personal data solely for the purpose of fulfilling customer orders and delivering purchased products.
Where suppliers are located outside the United Kingdom or European Economic Area (EEA), appropriate safeguards are implemented for international transfers as required by applicable data protection laws.
7. Third-Party Service Providers
We may share your information with carefully selected third-party providers who assist us in operating our business, including:
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Wix (website hosting and e-commerce platform)
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PayPal
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Credit card payment processors
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Alibaba
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AliExpress
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Shipping and courier companies
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IT and website maintenance providers
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Fraud prevention services
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Legal and regulatory authorities where required by law
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These service providers are only permitted to process your personal information for specified business purposes and must comply with applicable data protection laws.
8. Cookies and Similar Technologies
Our website uses cookies and similar technologies to improve user experience and website functionality.
Cookies may be used to:
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Remember your preferences
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Enable shopping cart functionality
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Analyse website traffic
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Improve website performance
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Prevent fraud
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Support website security
Where required by law, we will request your consent before placing non-essential cookies on your device.
You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.
9. International Transfers
As part of operating an international dropshipping business, your personal information may be transferred to countries outside the United Kingdom or European Economic Area.
Whenever personal information is transferred internationally, we take appropriate safeguards to protect your information, including:
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Standard Contractual Clauses approved by the European Commission or the UK where applicable
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Transfers to countries recognised as providing an adequate level of data protection
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Other legally recognised safeguards under applicable data protection legislation
10. Data Retention
We retain personal information only for as long as necessary to:
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Fulfil customer orders
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Provide customer support
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Meet legal, tax and accounting obligations
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Resolve disputes
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Enforce our agreements
When personal information is no longer required, it will be securely deleted or anonymised.
11. Your Rights Under GDPR
If you are located within the European Union or the United Kingdom, you have the right to:
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Access your personal data
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Request correction of inaccurate information
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Request deletion of your personal data ("Right to be Forgotten")
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Restrict processing
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Object to processing based on legitimate interests
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Withdraw consent at any time where processing is based on consent
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Request data portability
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Not be subject solely to automated decision-making where applicable
To exercise any of these rights, please contact us using the contact details provided in this Privacy Policy.
We may request proof of identity before processing your request.
12. Marketing Communications
If you choose to subscribe to marketing communications, we may send promotional emails regarding products, offers, or updates.
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or by contacting us directly.
13. Security
We implement appropriate technical and organisational security measures designed to protect personal information against:
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Unauthorised access
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Accidental loss
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Misuse
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Alteration
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Disclosure
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Destruction
Although we take reasonable precautions, no method of internet transmission or electronic storage can be guaranteed to be completely secure.
14. Children's Privacy
Our website and products are not intended for individuals under the age of 16.
We do not knowingly collect personal information from children. If we become aware that such information has been collected, we will delete it promptly.
15. Links to Other Websites
Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of external websites. We encourage users to review the privacy policies of any third-party websites they visit.
16. Complaints
If you believe your personal data has been processed unlawfully, you have the right to lodge a complaint with the relevant data protection supervisory authority in your country of residence, place of work, or where the alleged infringement occurred.
If you are located in the United Kingdom, you may complain to the Information Commissioner's Office (ICO).
We would appreciate the opportunity to address your concerns before you contact a supervisory authority, so please contact us first where possible.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our legal obligations or business operations.
The latest version will always be available on our website, and the effective date will be updated accordingly.
We encourage customers to review this Privacy Policy periodically.
18. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact:
Game Fusion
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10 Beechfield
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Email: GameFusion@gmail.com
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Telephone: +44 7598 324744